After lots of research and enquiries I have narrowed it down to these two institutions. I feel that Bauer Media would be good as it publishes "Kerrang!", "Empire", "Mojo" and "Q" therefore it has a reputation for supporting music magazines, one of them target an audience of a similar age to mine. Also all those magazines are targeted towards men so mine would be different as it targets both genders.
The problem with choosing Bauer media though is that it already has 4 popular music magazines so I would have a lot of competition. IPC media distributes "NME", "Uncut", "Guitar and Bass" which all target a lot older generation than mine. Therefore competition is much less, yet they still have the experience of very popular music magazines.
Therefore my media institution will be IPC Media.
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